Monthly Archives: April 2026

When the labels fall away, what remains? I used to introduce myself with a kind of breathless confidence. “I’m a content strategist,” I’d say, or “I work in brand narrative,” and I’d watch the other person’s eyes flicker with vague … Continue reading →

The first time someone asked me what I do, and I didn’t have an answer, I felt the floor drop out from under me. Not because the question was rude—it wasn’t. But because I realized I had been using my … Continue reading →